As part of my brief to Pentagram I ask them to come up with some possible names for my new country. As branding and visual identity experts I was hoping that they would arrive at a new and unique name. Let me know what you think.

citizens would be ‘Alternatives’ – or ‘Alter Natives’


from the original space


communications, community, etc


from the national symbol of spectacles


Britannia connect/disconnect – ‘Tannia waives the rules’


more real than Neverland