When you start your own country it is very important that it looks the part…in this day and age you can’t expect to be taken seriously by your citizens and fellow world leaders if your flag looks a bit naff…

David Hillman (designer), and David Gibbs (copywriter) are real experts in making things look and sound better than they actually are, so when it came to creating a visual and brand identity for my new country they were well up for it.

They both work for a posh design agency called Pentagram, who do a lot of really nice looking things for important companies, but this is the first time they have branded an entire nation.